IMMEDIATE RESPONSE POSTCARDS

We isolate a minimum of 15,000 homes within a 5-mile radius of the car wash, consisting of single family homes and no apartments, to ensure that you are reaching the top consumers in your neighborhood. These homes will receive a custom made, full colored, glossy, heavy weighted Open House Invitation to jumpstart your car washes presence in the community.

Your carwash invites the community to experience their local carwash at a Grand Open House! We recommend that you hire a coordinator for this Open House. Added friendly incentives on the invitation could include : Free coffee on the weekends, Hotdogs and hamburgers on the weekends, Balloons for the Kids, and or Every 100th carwash will receive a certificate to wash their car for free for one year! To attract these individuals to come to your Open House, you will also be including in your invitation a discount coupon for carwashes! This open house should last for an entire week.

It will be up to you and your car wash staff to ensure excellent and friendly customer service. It is imperative that the marketing manager and general manager coordinate together to ensure customer satisfaction during these important times.

REAR VIEW MIRROR HANGERS

A very important method of creating loyalty is through rewarding current clients. Ensure that every car that goes through your carwash tunnel leaves with a reward coupon hung strategically on the rear-view mirror. This coupon will be one of the most important ways to increase car wash revenue and the use of other services your car wash has to offer. The hanger will consist of 2 perforated coupons, one for a higher ticket item such as a Complete Detail Service, and the other for a secondary carwash coupon. This coupon will more than likely be stored in the car and it will be an advantageous reminder for the customer to come back to your car wash. This thereby creates growth in all areas of your car wash and increases the repetitive use of your carwash.

MONEY COUPONS

Another vital tool highly recommended to increase new business is to establish Car Wash Money Coupons. These coupons will be printed the same size as a U.S. bill, and it will have a monetary value redeemable only at your car wash. In the first 12 months of implementation, we propose to print a minimum of 10,000 of these coupons per month, and have your Marketing Manager distribute these in quantities of 50-100 to all businesses within a 5-mile radius surrounding the carwash. The motivation for these businesses to dispense these Car Wash Money Coupons is to offer them a quantity of free car washes per month, as an incentive. Along with that, your carwash convenience store will dispense the same Car Wash Money Coupon to every customer utilizing the store.